Resume

EXPERIENCE

MULTIPLATFORM EDITOR

TODAY DIGITAL

Curated the TODAY.com homepage (avg. 6M page views monthly) during and after broadcast hours. This included collaborating with the broadcast team to ensure relevant links were readily accessible, posting breaking news stories, and managing the dashboard for TODAY.com account holders

Developed and maintained a relationship with several distributed news partner platforms (Apple News, Flipboard, Samsung News)

Promoted TODAY content through the owned and operated app, Apple News push alerts and developed a distribution strategy for the WhatsApp TODAY Show updates channel with more than 27,000 followers

Tracked data and audience behavior to help better serve the TODAY audience in the form of headline tests, SEO, and finding fresh ways to package our content

Assisted in creating daily post-broadcast, Food, and Parents newsletters to distribute to our subscribers (avg. >200,000)

NEWS CURATION EDITOR

BUZZFEED NEWS

Distributed rapid breaking news situations and other relevant content for BuzzFeed News on Twitter (1.4m followers), Facebook (4.2m followers), Instagram (1.4m followers), and the BuzzFeed News homepage

Collaborated with editors and reporters on constructing effective headlines and SEO, as well draft platform distribution plans that consisted of Instagram assets, tweets, tweet threads + moments, and push notifications for upcoming pieces

Pitched relevant BuzzFeed News and BuzzFeed content to distributed platforms such as Apple News, Flipboard, SmartNews, and Facebook for their websites and phone applications for a wider audience

Built monthly distributed platform metric reports for BuzzFeed News that highlighted featured stories, most opened push alerts, and overall unique viewers

Co-hosted a short-form weekly Instagram TV show that averaged between 15K - 33K viewers titled "OK! Storytime" that compiled 3-4 of the week's most important and trending news stories and summarized them to appeal to a Zillennial/Gen Z audience

NEWS CURATION INTERN

BUZZFEED NEWS

Crafted clear and concise copy for social media platforms for quick news consumption, pitch relevant stories to post for our audience, and identify trends for the BuzzFeed News homepage.

Conducted social strategy experiments for the BuzzFeed LinkedIn page to collect data and help identify and grow our audience on the platform.

AP Style

Airship

Asana

Canva Design

Domo

Google Analytics

Google Suite

Google Trends

Microsoft Office Suite

Monday.com

Sailthru

Search Engine Optimization

NORTH CAROLINA A&T STATE UNIVERSITY

B.S. JOURNALISM AND MASS COMMUNICATIONS

GREENSBORO, NC